Tom Furphy
ceo and managing director
A retail, technology and consumer products veteran, Tom has worked with many of the world’s
top retailers and manufacturers to drive innovation, improve sales and profitability, and
elevate their customers’ experiences.  Regarded as a thought leader, he regularly speaks to
industry conferences on a variety of topics.

Prior to CEP, Tom was at as Vice President, Consumables and AmazonFresh,
where he was responsible for the company’s Grocery, Gourmet Food, Health & Beauty,
Prestige Beauty and AmazonFresh businesses.  Tom’s contributions spanned formulating
strategy and positioning, launching categories, working with consumer brands to launch and
build their presence on the platform, driving customer experience innovation and adapting the
supply chain for these products.

Prior to Amazon, Tom was the founder and CEO of Notiva, a Software-as-a-Service and collaboration platform for
retailers and their suppliers to manage business-to-business transactions.  Before being sold to Oracle, Notiva was
conducting over $100 million per day in manufacturer-to-retailer business for companies such as Target, Toys-R-Us,
Procter & Gamble, SC Johnson, Sony and Kraft.

Tom broke into retail through various senior roles at Wegmans Food Markets, one of the highest rated Grocery chains
in the world and on Fortune Magazine’s 100 Best Companies to Work every year published.