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Whatnot raises $225M for live-auction social commerce platform

Whatnot secured a $225 million Series F round in Q4 2025, representing 42.3% of total social commerce funding over the preceding five quarters.

The numbers

  • $225 million Whatnot raised $225 million in a Series F round.
  • 42.3% Whatnot's raise represented 42.3% of total social commerce funding.
  • $532.5 million Total social commerce funding announced between Q2 2025 and Q2 2026.
  • 19 Number of social commerce funding rounds announced in the period.
  • $293.7 million Live social commerce captured $293.7 million in funding.

Sources

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