Shopping Experiences Monday, August 31, 2026

NRF: 40% of Consumers Use AI for Product Research

A 2025 National Retail Federation study indicates that 40% of consumers now rely on AI assistants for product research before purchasing.

The numbers

40% Consumers rely on AI assistants for product research before purchasing
20-35% Lift in average order value with AI assistants
15% Increase in repeat customer rates with AI assistants
30% Improvement in recommendation accuracy through behavioral data analysis
25% Increase in engagement rates via natural language understanding

Sources

joinhexagon.com

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