Retail Media Wednesday, September 2, 2026

In-store retail media ad spend forecast to grow 33.1% in 2026

US in-store retail media advertising is projected to increase by 33.1% in 2026, despite currently accounting for less than 1% of total US retail media spend.

The numbers

33.1% US in-store retail media ad spending forecast to climb in 2026
1% In-store retail media base is under 1% of total retail media spend
80% More than 80% of US retail sales take place in physical stores
91% More than 91% of food and beverage sales occur in physical stores
3.3% In-store retail media was 3.3% of remaining retail media spend in 2025

Sources

osmos.ai

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