Shopping Experiences

Stripe and OpenAI launch agentic commerce protocol for retail

Stripe and OpenAI's Agentic Commerce Protocol is now live, integrated into ChatGPT and supported by merchants on Etsy, Shopify, and Instacart.

The numbers

  • 900 million weekly users ChatGPT Instant Checkout serves 900 million weekly users.
  • 4% transaction fee OpenAI charges merchants a 4% transaction fee on completed purchases.
  • $3–5 trillion McKinsey projects this channel will drive $3–5 trillion globally by 2030.
  • $900 billion to $1 trillion McKinsey forecasts $900 billion to $1 trillion in US retail revenue by 2030.
  • 50% Morgan Stanley survey shows LLM adoption approaching 50% in the US.

Sources

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