Retail Media Saturday, September 19, 2026

Strategics drive 71% of 2025 ad-tech M&A activity

Strategic buyers accounted for 71% of scaled ad-tech deals in 2025, including acquisitions by T-Mobile, The Trade Desk, and Publicis.

The numbers

71% Strategic buyers accounted for 71% of scaled ad tech transactions in 2025.
58% Strategic buyers accounted for 58% of scaled ad tech transactions last year.
$600 million T-Mobile acquired Vistar Media for $600 million.
$300 million Rokt bought customer data platform mParticle for $300 million.
$85 million DoubleVerify bought Rockerbox in a deal valued at $85 million.

Sources

adexchanger.com

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