Retail MediaSunday, September 20, 2026
The IAB Tech Lab has released an Agentic Roadmap that extends OpenRTB with new protocols for agent-to-agent trading, coinciding with the debut of a new industry event called Programmatic AI in Las Vegas in May 2026.
Nourish secured a $70M Series B led by J.P. Morgan Private Capital to expand its AI-driven nutrition tracking and GLP-1 support programs across 150 million covered lives.
Chef Robotics closed a $14.75M round to expand its robotics-as-a-service model, which uses AI-driven cameras and sensors to automate food assembly in commercial kitchens.
The Trade Desk has introduced its first AI agents, with Stagwell as the initial client, to facilitate automated media buying within the programmatic industry.
Freehand closed a $75M Series B to scale autonomous AI agents that manage supply-chain spend, freight audits, and vendor negotiations for major enterprise clients.
Lyric secured a $43.5M Series B led by Insight Partners to expand its AI-driven supply chain decision-making platform, which has achieved 500% revenue growth and a deployment with Mondelēz International.
