Amazon Ads Integrates Netflix Inventory for Unified Retail Media Buying

Amazon Ads now allows customers to purchase Netflix streaming ad inventory alongside Amazon retail media, merging retail and CTV advertising channels.

The numbers

27% Rise in Costco site traffic boosting retail media results
14:1 Return on ad spend for Kimberly-Clark campaigns at Costco
45% Increase in digital sales for promoted items at Costco

Sources

digitalcommerce360.com

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